The Tyranny of Colour
Shiqi Wu
Through graphic design and visual experimentation, this project exposes colour as an invisible weapon used by brands to manipulate consumer emotions and behaviour. Using Post-branding as an ethical cornerstone, the work critiques how brand colours can be used as a psychological strategy to kidnap perceptions and shape irrational loyalties. Through anti-branding manuals and deconstructed posters, the project calls on the audience to reflect on the question: when colour is reduced to a tool of capital, are we still willing to be domesticated? This is an aesthetic revolt against the hegemony of branding, and a visual declaration of the ethics of caring - only through awakening can we reclaim our autonomy from the tyranny of colour.
Category Post-Branding