Non-Brand
Yi You
“Non-Brand” is a critical graphic design project. It simulates the visiual of different brands to show how brands manipulate collective identity through visual systems. The project uses a uniform rectangular logo as a symbol of "de-branding" and confuses the audience's perception of familiar brands, leading them to reflect on the implicit power of brands in identity construction. It is not a new brand, but a critique of the control of brands over people.
Category Post-Branding