Symbols & Beliefs
Wantong Li
Inspired by “Branding is the sacred communion,” in the post-branding era, brands shape consumers' cognitive frameworks through culture, slogans, and logos, much like religious brainwashing. Designers play a dual role - as complicit in brand manipulation and as potential rebels. Using ash and powder as materials to use the act of unlocking a phone as a metaphor, this project reveals how brands set the rules while allowing for individualized interpretation. The exhibition demonstrates the process of typographic symbolism with two extra-long strips of paper and culminates in a ritual of deconstructing the brand's beliefs. In front of the sacred hearth, viewers can tear, burn, or rearrange brand slogans, experiencing the constant cycle of brand resistance and reconstruction.
Category Xenofeminism